For startup organizations seeking to create a distinctive brand while protecting their intellectual property, trademarks are essential. Trademarks encompass any identifying word or phrase, symbol, design, sound, scent, or color.
What Is the Purpose of Registering a Trademark?
Registering trademarks safeguarded a startup’s branding and avoided any confusion encountered by customers. Without trademarking, competitors may leverage a similar name, logo, taglines, or other identifier to profit from your brand. Trademarks facilitate the exclusive use of your brand assets.
What Benefits Do You Get in Selling Products and in Litigation?
The benefits associated with federally enforcing trademarks for startup companies include:
- National protection of your brand identity and the ability to resist infringement.
- Legal recourse to claim damages and prohibit unauthorized use. Trademark Registration is necessary for the filing of a lawsuit.
- added brand worth and credibility when selling, franchising, and seeking investments.
- Original USPTO documentation confirming trademark ownership on the filing day.
- Eligible to display the TM registration symbol on trademarks
- The potential to be incontestable after 5 consecutive years of use.
- The ability to apply for registration of the trademark with Customs and prevent imports of infringed foreign goods.
- An increase in leverage when merging and acquiring companies.
trademark litigation lawyer is your guide to both registering trademarks and litigating against someone who infringes them. Lloyd & Mousilli, Attorneys and Counselors at Law is one example of a USPTO and international trademark law firm.
Investing in trademarks that protect your company’s name, logo, tagline, core products, and services can result in cost-effective brand preservation. Trademarks require a less upfront expense versus patents, typically costing $225-$400 per class and service. The processing time typically runs from 6-12 months.
Nonetheless, trademarks must be strategically aligned with your long-range business goals. The most valuable aspects of expansion strategies are those related to geographic markets, new products, and manufacturing partnerships.
Ongoing monitoring of trademarks through lawsuits is essential for maximizing their value. Regular searches to detect infringement, along with promptly taking legal action, demonstrate commitment to the brand Effective enforcement provides the basis for achieving future growth.
Startups can leverage their distinctive identity to gain an indisputable market advantage. Your branding is like a promise made to the customer- trademark registration and litigation services can help emerging companies succeed and meet that promise.